http://www.richardrbecker.com/2009/07/rebranding-disaster-sci-fi-becomes-syfy.html
https://variety.com/2009/more/news/tv-rebranding-a-tricky-proposition-1118001474/#!
https://www.reddit.com/r/syfy/comments/3b5sir/who_was_around_when_syfy_changed_their_name/
Yes, 12 years later the name change still sucks, but one of the...."Horrific Specialties"....of....parent corporation...."Comcast / NBC-Universal"....is spreading its...."Corporate Laziness"....all over each previous and present decade. If one of their infinite bad business decisions is flat out terrible even from a self aware point of view, they won't correct it out of laziness.
And read the books at another location where Universal Studios and its stealth marketers won't be able to post negative, misleading (stealth marketed) reviews of the books via them purchasing candy and Rogaine Foam on Amazon.com (allowing them access to the book review section) and not actually buying and reading the books.
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