Be sure to read all of the negative reviews of this book written by Universal Studios & SyFy Channel employees in a state of panic when this book first came out. And of course, the employees of the stealth marketing firm "Abraham & Harrison" threw in their two cents as well, with their negative reviews.
It's important to note that not one stealth marketer who left a negative review of this book, actually purchased or read the book. They purchased chewing gum and candy instead, gaining them access to the book review section of Amazon.com. "Classic Universal Studios Behavior 101" when it comes to stealth marketing.
Topical in light of the latest revelation that the Bryan Singer "Battlestar Galactica" movie announced on October 21st, 2011 (discussed in the video below)...fell apart for the third consecutive time.