SyFy Channel president David Howe recently explained their interest in the gaming industry.
quote- "Our viewers are a very big video game playing audience. They understand technology. Video games have always been on our horizon because our audience is so techno-savvy. I think it's a combination of our ambition through some of our ventures to grow new businesses and revenue streams, and also an attempt to create new ways of telling stories to capitalize on in the new development of technology," Howe said. "Video gaming has come a hell of a long way since the days of Pac-Man. Today's big games like Call of Duty create real-time stories and characters that are much closer to the TV movie experience than it ever has been, so now is the time for us to really capitalize on that.
We know the traditional Hollywood model of taking an existing property and trying to adapt it for a different media doesn't work. Most gamers would always deride the spin-off game from a movie franchise or the spin-off of a movie from a game franchise because they're usually created after the fact. The characters in the story were not designed for those particular media. They've had to be adapted and retrofitted to make them work. We wanted to come at it more smartly and co-create and co-develop." -unquote
Why don't I just come right out and say it? Bonnie Hammer, David Howe, and Mark Stern aren't the slightest bit interested in managing what is supposed to be a science fiction cable network. They are trying to use their present positions at the SyFy Channel (as a springboard) to branch off into a "three way partner entrepreneurship" (having nothing to do with managing a cable network)...with the intent of using the brand name "SyFy Channel" to build a "Mega-Retail Empire" of some sort highlighted with video games and Ipods used by their dream demographic...teenage boys.
Bonnie Hammer, David Howe, and Mark Stern don't want to be in the present occupation that they are in. The three of them want to do a career switch...over to the retail industry. Listen to the way either of them talk nowadays. Very rarely is the profession they are supposed to be in (programming for a cable network) ever mentioned anymore. Bonnie Hammer, David Howe, and Mark Stern now always talk about "becoming something else"....."becoming something other than what they presently are." NBC-Universal can wax over it all they want to. NBC-Universal can deny it all they want to. The fact is, Bonnie Hammer, David Howe, and Mark Stern want to do a career switch...and the three of them are leaning heavily towards retail. The three of them want to abandon the SyFy Channel as soon as possible...the would be existence of their "Mega-Retail Empire" permitting...and allowing them to do so.
Of course, this can only be a blessing for the miniscule viewership of the SyFy Channel that has suffered severely from the horrific programming ideas of Bonnie Hammer, David Howe, and Mark Stern. I would have been the first to tell the three of them that they are not suited for the present occupation that they are in. Their underwhelming track record at the SyFy Channel as television programmers speaks for itself. What astonishes me, is how blatant and upfront they have been in wanting to abandon the cable television profession and get into the retail industry.
I suspect that it has something to do with the fact that the three of them have finally realized that they just aren't cutting it as television programmers for the SyFy Channel. Perhaps they also realize that there is not greener pastures waiting for them at any other cable network either, such as Animal Planet. So perhaps, a three way partner entrepreneurship in the retail industry is the last route for them to go professionally.