"Multi-Platformed Media Empires" are hard to build. Especially when your starting point of origin (The SyFy Channel) is as badly managed and as God awful as it always have been.
Bonnie Hammer, David Howe, and Mark Stern have always had big...big....dreams for the SyFy Channel!! They want audiences of all demographic shapes and sizes to descend upon their network and give them the advertising revenue they feel they so richly deserve!! They want the SyFy Channel to be a point of origin of some sort for an ambiguous multi-platformed media empire encompassing their awful television programming, video games, cell phones, Ipods, the Internet, and anything else that turns teenagers on!!
Heck!! Bonnie Hammer, Daid Howe, and Mark Stern have been so serious about this ludicrous dream of theirs that two years ago....they took the first step in (what they believed to be!!) making this dream of theirs a reality!! They changed the name "Sci-Fi Channel".....to "SyFy Channel!!" Yep!! That oughta' do it!! A step like that should have instantaneously laid the concrete foundation for the SyFy Channel to magically begin its journey into an ambiguous global media platform of some sort!!
If this was the intended first step into such a metamorphosis...then Bonnie Hammer, David Howe, and Mark Stern are very poor planners because two years after the name change...nothing has happened yet!! Not even a series of progressive steps into that direction!! Two years later, the SyFy Channel remains as it was two years ago. A poorly managed, backwater cable channel. Other than the name change, Bonnie Hammer, David Howe, and Mark Stern have taken no further steps whatsoever (because they have been unable to do so?) to make this ambiguous and ludicrous dream of theirs a reality. Two years later...the SyFy Channel is not a multi-platformed media empire of any sort. Two years later, the SyFy Channel logo is still absent from video games, Ipods, apparel, shopping malls, or anything else this "Undynamic Mismanagement Trio" - (Bonnie Hammer, David Howe, and Mark Stern) would fancy in their...."Empire."
Granted, "Multi-Platformed Media Empires" take a long time to build, but two years later, the "Undynamic Trio" still haven't laid any sort of realistic foundation for this dream of theirs. What are they waiting for? You don't have to be a marketing major to realize that something has gone terribly wrong with this dream of Bonnie Hammer, David Howe, and Mark Stern. They have encountered a road block of some sort. I think the road block the three of them have encountered, is that you can't build a "Multi-Platformed Media Empire" on the back of a piss-pot little cable network notorious for bad producing, bad scriptwriting, and bad management in all of its television programming. In other words, you can't build "Multi-Platformed Media Empires"....from dust.
If the SyFy Channel had been a well managed cable network from day one....if Bonnie Hammer, David Howe, and Mark Stern had been talented managers from day one then sure...they could have evolved the SyFy Channel into other components of a business of some sort. The three of them just don't get it. The three of them still don't realize it. Your starting point of origin (the SyFy Channel) has to be doing extraordinarily (and genuinely) well financially, creatively and critically (without the daily, laborious shenanigans of guerrilla style stealth marketing painting misleading mirages for the SyFy Channel) before you can begin building "Multi-Platformed Media Empires" from it.
Very few people on this Earth can successfully build "Multi-Platformed Media Empires." George Lucas has done it. Steven Spielberg could do it if he wanted to. James Cameron could do it if he wanted to. Bonnie Hammer, David Howe, and Mark Stern of the SyFy Channel??
If the three of them were to instantaneously sprout intellectual talent then maybe.