Sunday, June 12, 2011
The Difference Between The SyFy Channel And MTV
I was watching "Teen Wolf" on MTV the other night, and I couldn't help but notice how good the pilot episode was, and the second episode. MTV has completely moved away from music videos, and while some people may slam the network for doing so, at least they have moved into other realms of programming that they are good at. While MTV is no longer the MTV of the early 1980's, at least they are good at what they are doing now. "Teen Wolf" is a well done horror series that hopefully will have the longevity of "Buffy-The Vampire Slayer." The thing I noticed about "Teen Wolf", is that MTV takes this series seriously and the people they hired to make this show take great pride in their work.
Ingredients sadly missing in anything the SyFy Channel puts on the air.
If I were to make a quick comparison between the SyFy Channel and other cable networks, I would have to say that the SyFy Channel doesn't take seriously what they are supposed to be doing as a broadcaster....and as a result....their work is either half-ass or completely unacceptable (unwatchable.) Bonnie Hammer, David Howe, and Mark Stern will never embrace what their network is supposed to be...and thus, they will never take pride in their work. And it shows too!! Doesn't it? Everything they put on the air is absolute crap.
Look at the other cable networks in the game today. They all embrace who they are and take pride in what they do. Even if some of these cable networks have strayed away from their original, core identities...at least they moved into other realms of programming that they are extremely good at.
When the Sci-Fi Channel stopped being the Sci-Fi Channel and mutated into God knows what under the new moniker SyFy Channel...the channel never moved into new areas of programming it was good at. Not only do Bonnie Hammer, David Howe, and Mark Stern suck ass as Science Fiction television programmers, but they also suck ass in every new programming arena they have tried to move into...."Saturday Night Monster Movies"...."WWF Wrestling"...."Marcel's Quantum Kitchen"...."Fact or Faked"....you name it. Even their overall schedule taken as a collective whole....sucks ass.
Yes, MTV and music videos have parted ways, but at least MTV has discovered a new talent for itself as it has moved into new areas of programming. MTV can make a damn good horror series ("Teen Wolf"). And the other stuff on MTV (music video unrelated) is damn good too.The same thing can't be said of SyFy Channel. Perhaps this is why after all of this time...they still haven't built for themselves....this stupendous...brand name recognition....super spectacular....dynasty "thing-a-ma-jig" that Bonnie Hammer keeps babbling about and dreaming about. It's been two years since their name change to SyFy Channel...and there is still no sign of this dynasty "thing-a-ma-jig" anywhere on the planet.
One of the things so startling about the SyFy Channel...is that I don't think they are even trying. I don't think they have ever tried to be good at what they are supposed to be doing....or tried to be good at doing....something, anything. Bonnie Hammer, David Howe, and Mark have become so pre-occupied with Psychographs, the psychological state of potential teenage viewers, and endless marketing theories....that they have lost sight of what they have never grasped in the first place....putting good, decent, and entertaining television programs on the air. Somewhere in their endless pre-occupation with Psychographs and marketing theories ad infinitum...the crappy ass programming on the SyFy Channel was the inevitable outcome. The reality of the situation for Bonnie Hammer, David Howe, and Mark Stern is....their new programming ideas are always greeted with a unanimous..."What the fuck is this?"
It should also be pointed out that if Bonnie Hammer, David Howe, and Mark Stern want this stupendous...brand name recognition....super spectacular....dynasty "thing-a-ma-jig" they keep babbling about to happen, the only way it will is if it falls from the sky and into their laps because as television programmers, they don't have the talents to build it for themselves and make it happen.
Posted by Languatron at 3:37 PM