Monday, March 14, 2011
Why Hasn't Guerrilla Style Stealth Marketing Delivered Love, Fame, and Fortune to Ronald D. Moore and SyFy Channel?
It's a funny thing trying to force people to love you regardless of the inferior products you keep delivering to them over the airwaves. It usually backfires. SyFy Channel and Ronald D. Moore are no strangers to this sad phenomenon. They spent close to a decade using guerrilla style stealth marketing techniques trying to force the public to love them and their crappy ass television series. During the infamous "hey days" of the mid to late 2000s, Ronald D. Moore and SyFy Channel tried to strong arm, coerce, blackmail, deceive, and bribe the general public into loving them and their God awful television series ("GINO" and "Caprica") all for the sake of erroneously trying to secure for themselves....."pipe dream" spectacular careers in Science Fiction television programming.
The guerrilla style stealth marketing didn't work for Ronald D. Moore and SyFy Channel (even with the assistance of the stealth marketing firm "Abraham & Harrison") because Ronald D. Moore is not a lovable guy and neither is the SyFy Channel a lovable cable channel. And the mean spirited television series they crapped all over the airwaves ("GINO", "Caprica")...certainly were not lovable either. It doesn't say much about Ronald D. Moore and SyFy Channel that they even entertained the notion of using guerrilla style stealth marketing to try and strong arm the general public into loving them and their crappy ass television series.
In the case of Ronald D. Moore and SyFy Channel, stealth marketing and all of its underhanded manifestations has been a cop out for them. It has relieved them of the professional responsibilities inherent in the careers they have been underqualified for during the past decade. Namely, that a professional cable network and a professional producer and scriptwriter is supposed to strive to provide enjoyable and mass market accepted television programming to the general public. If Ronald D. Moore and SyFy Channel were the professional entities they were supposed to be (in the careers they have inexplicably inhabited during the past decade), they would have learned from the mistakes they made while producing "GINO" and "Caprica", and abandoned the money losing formula in both series. Moore and SyFy Channel have done the exact opposite. They have rabidly clung to the money losing embarrassment that is both series, and are applying the same money losing formula to the upcoming "Blood & Chrome." Not only that, they have tried to force the general public to love them and both of their D.O.A. series instead of facing up to their own shortcomings and endless faults in having produced both series, and trying to do better the next time around.
SyFy Channel and Ronald D. Moore will never be loved, famous, and wealthy because even guerrilla style stealth marketing cannot endow them with that which they do not possess. Genuine talent, imagination, and inspired thinking in the creation of a Science Fiction television series. SyFy Channel and Ronald D. Moore are the equivelent of the 19th Century traveling road show trying to sell off medicine man products and other bogus home cures laced with alcohol.
Posted by Languatron at 12:37 PM