2. Name of a TV network that shows imagination-based programming to go with their illusionary ratings. Failing after a re-branding press release insulted its core audience.
3. New phonetic spelling for the Sci Fi channel. This is so people texting about their favorite programs on the channel will not have to unnecessarily overtax their brains or thumbs.
The Sci Fi Channel, or SyFy as it is now known, (which appears to be pronounced more like 'SIFFY', as in this new idea is 'IFFY'), is changing their marketing strategy to appeal to a much lower brow community that suffer from such afflictions as malaise, drug addiction, and of course, pornography and/or prostitution.
I suppose that NBC’s Sci Fi channel, oftenridiculed for the decisions made by its seemingly moronic leaders, has outdone itself now by changing its name, officially, to SyFy. Maybe they thought people were too stupid to spell 'Sci Fi' and that’s why the numbers of some of their programs are so low...not that their programming sucks..or that many people ARE indeed stupid and couldn't spell it either way.
Syfy? Seriously? Unfortunately, it’s not April 1st so this must be for real.
The change was defended by network president Dave Howe in a statement.
"It gives us a unique word and it gives us the opportunities to imbue it with the values and the perception that we want it to have...It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise," he said.
Apparently, I am not the only one who isn’t convinced. It's not only the actors on Skinemax that are having all the fun these days. Fans from coast to coast have been blasting the change.
"Sounds like the name of a water bottling company," wrote one.
"Sounds like some kind of mop, blender, or gossip magazine," wrote another.
The most frequent negative interpretation: "Sounds like slang for syphilis!"
Yes, dear readers (or I should say, reader..since there is only one of you, I think) ..it's going to hell in a hand basket..and I'm packing heat for the picnic!
If you think their new nickname is bad, worse yet..let's look at their latest installment of made for TV films for the coming months in 2009.
* The Syence of Movies * The Truth Behind Syentology * Help! My Hair is on Fyr! * Syence and Relijun * The Syatic Nerve and You * Sycho: The Early Years * Flesh Gordon: Mi Pynys Ys Huge, 18" Yo