Does "20th Century Fox" suspect that America is burned out on "one too many X-Men sequels?" That would certainly seem to be the case as the UK is now being targeted for "saturation overkill advertising" with "X-Men: Days of Future Past."
I suspect "20th Century Fox" already has the likely scenario mapped out mathematically:
1. A middling box office performance domestically.
2. A stronger box office performance internationally.
3. Domestic and international DVD sales finally saves "X-Men: DOFP" from total disaster.
From what I can tell thus far, "Empire Magazine" is the only entity in print excited about "X-Men: Days of Future Past."
Maybe "Mad Magazine" will do a parody of it if they even care.
Read the books Universal Studios has tried and failed to censor on Amazon.com...
And read these books at another location where Universal Studios executives and its stealth marketers won't be able to post negative, misleading (stealth marketed) reviews of the books via them purchasing candy and Rogaine Foam on Amazon.com (allowing them access to the Amazon book review section) and not actually buying and reading the books. I'll leave the other 150 global locations under wraps for now.