Monday, May 23, 2011
Comcast Would Make More Money If They Gutted The SyFy Channel's Ambiguity, And Gave It a Specific Identity
The SyFy Channel (Sci-Fi) has been a "John Doe Piece of Shit" during the entire miserable tenure of NBC-Universal's ownership of the troubled cable channel. Don't be fooled by any claims of "expanding the brand name"....or "increasing profits by getting away from hard science fiction"....as endlessly spewed forth by Bonnie Hammer, David Howe, or Mark Stern. If there were financial bonanzas to be had from the sort of ambiguity endlessly embraced by Bonnie Hammer, David Howe, and Mark Stern....the SyFy Channel would have experienced such financial good fortune long before now.
The fact is, a cable channel is not going to make any money if it doesn't have a discernable on-air identity. The SyFy Channel's "John Doe Amnesia" in regards to getting away from its intended identity of being...."The Sci-Fi Channel with honest to God science fiction television programming".....certainly has not set Wall Street on fire. This flawed business theory of Bonnie Hammer, David Howe, and Mark Stern has rendered the SyFy Channel an "Impotent little commercial broadcast network" with no more money making power than your average....local.....PBS affiliate. And quite frankly....it would take a hell of alot more than on-air charity drives to keep the SyFy Channel going in its present state as a "Business Theory Model of Corporate Incomptence."
Comcast can do much to make the SyFy Channel a money making subsidiary on the order of CNN or MSNBC. For starters....they can mandate the SyFy Channel to embrace what the hell it is supposed to be. That would mean changing its name back to "Sci-Fi Channel"....getting rid of those executives who have erroneously and repeatedly stereotyped science fiction television programming as..."nerdish" (Bonnie Hammer, David Howe, and Mark Stern).....extend an open door policy to known science fiction television producers to come in and pitch original ideas (Kenneth Johnson, J. Michael Straczynski, Joss Whedon), and cancel all of the present...non-science fiction crap on the SyFy Channel including "WWF Wrestling", "Marcel's Quantum Kitchen", and those piece of shit monster movies every weekend.
The main thing Comcast needs to do however, is perform corporate surgery on the "SyFy Channel" to such an extent....that the cable channel will have a fucking....discernable.....on-air identity. Once it does that at the very least...maybe the SyFy Channel's original programming will cease getting clobbered in the ratings by "Cartoon Network" reruns.
Posted by Languatron at 8:27 AM