Tuesday, May 24, 2011

Did The SyFy Channel "Wow" Potential Advertisers at The "2011 Fall TV Upfronts?"


I suppose it's the same thing as asking....."Did Charles Manson 'wow' The Parole Board at one of his infrequently scheduled parole hearings...?"

The SyFy Channel isn't as hip and as on the ball as its peers (when it comes to television programming) in the commercial network and cable television professions. In the midst of an upcoming television season showcasing the return of Tim Allen to television, Tom Selleck figuring prominently, Charlie Sheen being replaced on "Two and a Half Men" by Ashton Kutcher, and Ronald D. Moore's chance in Prime Time being mercifully gutted by NBC-TV....I don't think the SyFy Channel has any excitement to offer any advertisers during the 2011-2012 television season....regardless of whether or not they start their season in the fall or the spring. Quite frankly, I wouldn't be a bit surprised if there wasn't even a table setting for the SyFy Channel at the "2011 Fall TV Upfronts."

Seriously....What does the SyFy Channel have to offer potential advertisers for the 2011-2012 television season?

1. The "Blood & Chrome" pilot movie which will be based on two financially unsuccessful television series ("GINO", "Caprica.")

2. More of the boring,  same old......"WWF Wrestling."

3. More of the boring, same old....."Marcel's Quantum Kitchen."

4. More of the boring, same old...."Warehouse 13."

5. More of the boring, same old...."Saturday Night Monster Trash Movies."

With a schedule that boring and lame....SyFy Channel shouldn't even have shown its boring, corporate face at the "2011 Fall TV Upfronts" (if they did.)

If you were a potential advertiser.....would a schedule like that get you excited about purchasing commercial time on the SyFy Channel? It would be a "no-brainer" to tell the SyFy Channel....."I wouldn't touch your schedule with my advertising dollars...with a ten foot cattle prod." As a potential advertiser, I would immediately vacate the physical space of the SyFy Channel at the "2011 Fall TV Upfronts"....and flock to TNT....Animal Planet.....and even Cartoon Network instead.

In the grand of scheme of things....in this infinite universe of ours.....for whatever reason.....the SyFy Channel has quite simply.....never learned how to make money.

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